Tourism product development is mainly undertaken to facilitate product diversification, development or improvement of tourism products with the help of knowledgeable and qualified staff. It aims at enhancing visitor experience by building consensus and strategic alliances with business stakeholders in order to bring about socio-economic growth. Tourism product development seeks to support in the maintenance, development and enhancement of the tourism product.
A large number of companies offer training programs and advice on tourism product development. The services include sustainable tourism product planning and development, presentations, seminars, campaigns and strategies for destination marketing organizations, individual operators and agencies. These companies make use of a community and stakeholder-based approach to assist businesses and destinations to plan for successful tourism in the long-term from cost-effective, environmental and communally sustainable perspectives. These companies provide an extensive range of specialized services designed to help individual tourism operators, associations and product clubs, educational institutions and government agencies effectively attain their short and long-term goals. Some of these companies are designed to assist government and quasi-government agencies in the development of the tourism industry, principally by coordinating and aiding timely action between public and private sector interests.
Tourism product development aims at long-term sustainable development by the execution of a number of strategies. These strategies bring into focus a generic idea to increase competitiveness, build an inclusive industry by promoting closer integration of people and develop and maintain the environment. Tourism product development is designed to increase the income in the sector. Tourism product development involves implementation of a comprehensive plan of action that will guide towards dealing with estimated increase in business over the short, medium and long-terms.
Tourism product development helps in improving product quality by complying with the standards set by international benchmarks. It helps in product improvement by tourism training. It helps in product diversification by acting as a channel, facilitator and controller for development through sports and community based development with stress on culture, heritage and eco-tourism.